PERFORMANCE
SMILE FOR ME LITTLE ONE PROGRAM (SFMLOP)
Started in 2007, SFMLOP's objective is to give joy to the less fortunate children most especially those who have been stricken with terminal illnesses. It is a charity children’s party being conducted at least 2 – 3 x a week at the pediatric wards of public hospitals, orphanages, poor communities, and centers for children with special needs, and runs for 2 hours at the most. SFMLOP inclusions are Chummy Chum coloring books and crayons, wristbands, stuffed toys, popcorn, and cotton candy. The highlight of the event is the Chummy Chum mascot appearance, dance performance, and playtime with the children. The event is hyped up with Chummy Chum jingle music all throughout, bubble machines and display balloons. The team members conduct parlor games and give out prizes to all winners and participants. Services are all free of charge.
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SFMLOP is the primary program of the foundation. It started giving joy to the less fortunate and unwell children in 2007. The peak is always in Q4 of every year. SFMLOP slowed down at the onset of the Covid19 pandemic that periled the lives of many people. For two (2) years the charity event was stopped.
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In May 2022, the foundation resumed implementing charity events. The foundation accepted many collaborations with voluntary partner donors, who wish to celebrate their birthdays and other special occasions with underprivileged and unwell children.
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In 2023, the monetary value of SFMLOP went down by 7% from 2022, but increased the number of smiles by
by 13%.
In 2024, the Chummy Chum Foundation had been busier with the SFMLOP implementations over other programs, driven by a significant increase in collaboration requests from both long-time and new voluntary donors. The monetary value of SFMLOP has increased by about 230% from 2023, with 173 charity events implementation in 2024 from 144 in 2023, which was remarkable, with the peak occurring in the fourth quarter, as is typical. This was the highest number in the last 15 years, matching the figures from 2010.​
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In 2025, the foundation conducted 164 programs and events, a 5.2% decrease from the 173 events in 2024. Despite this, 2025 ranks 3rd in overall yearly performance since the program began in 2007, contributing 7.5% to the cumulative 2,194 events delivered.
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The foundation served 15,299 children in 2025, compared to 18,008 in 2024, reflecting a 15.0% decrease. This places the year at 10th in annual performance, contributing 0.61% to the total 2,491,813 children served since inception.
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Operationally, the foundation continues to improve efficiency and scale of impact. While early program years typically reached 24–50 children per event, most 2025 activities served 51–150 children per event, demonstrating a shift toward larger, more consolidated outreach efforts.
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The equivalent monetary value of programs in 2025 totaled Php 3,952,496.78, down 41.0% from Php 6,704,796.72 in 2024. However, 2025 still ranks 2nd in overall yearly performance in terms of value, contributing 16.4% to the cumulative Php 24,151,442.00 since 2007.
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This decline in reported value is primarily attributed to the increase in in-kind donations delivered directly by voluntary donors during events, which are not fully captured in the foundation’s financial records. This trend reflects a significant rise in donor engagement and on-site participation, as more individuals choose to personally contribute and take part in program activities.
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Overall, while key quantitative indicators show moderate declines, 2025 highlights a qualitative strengthening of the program, marked by deeper community involvement, increased volunteerism, and continued alignment with the foundation’s mission to inspire acts of kindness and bring joy to children most in need.
