Title: Bringing Smiles to Children Affected by the Pinyahan Fire

12 March 2026

NIA Road Baranggay Pinyahan Q.C.

Early one morning, the Chummy Chum team visited children living in squatter areas affected by the recent large fire on NIA Road, Barangay Pinyahan, Quezon City. By 4 AM, the team had already begun preparing a favorite snack—ube-flavored ginatang mais (corn in coconut milk)—known for its creamy and comforting taste.

Upon arrival, the team saw the extent of the devastation. According to the QC NDRRMC, around 6,000 individuals were affected by the fire. Many families were staying along the roadside after evacuation centers reached full capacity. Since most aid had been directed to the evacuation center, Chummy Chum chose to hold its charity activity in an area that had not yet received assistance.

While many donors provided basic necessities such as rice, canned goods, noodles, and clean water, Chummy Chum focused on lifting the spirits of the children—many of whom were deeply affected by the disaster. Through a simple children’s party, the team aimed to bring comfort, joy, and a sense of care to the young survivors.

The event featured games, prizes, and lively activities that the children enthusiastically joined. The highlight of the day came when the Chummy Chum mascot danced with the children, who quickly gathered around, laughing, dancing, and giving warm hugs. Parents watched with tears of joy as their children experienced a moment of happiness amid the hardship.

At the end of the program, the children received snacks, popcorn, cotton candy, toys, special gifts, and souvenirs.

The community expressed heartfelt gratitude to Chummy Chum and the volunteers who made the event possible. Special thanks were also given to SM City Sucat, Zamony Venture Corporation, Ms. Marianne, Ms. Margaux, and Essential Layer Inc. for their support.