In mid-2025, SM City Sucat officially named the Chummy Chum Foundation as the beneficiary of its annual charity initiative, Besties of Joy—an endearing collection of lovable baby bunny plushies in four cheerful colors, each ready to be hugged and treasured.
On this day, the Chummy Chum Foundation joyfully received 645 pieces of Besties of Joy baby bunnies, personally delivered by the SM City Sucat team led by Marketing Officer Ms. Leah Patajo.
To celebrate the occasion, the foundation invited 20 children from one of the city’s most underserved communities for an afternoon filled with laughter and play. The children eagerly joined a series of parlor games, with excitement reaching new heights when the Chummy Chum mascot appeared and danced alongside them.
The highlight of the day came when the SM City Sucat team personally handed out the Besties of Joy bunnies, allowing each child to choose their favorite color. Smiles lit up the room as every child cuddled their new plush companion.
The program ended on a happy note with delicious snacks and special souvenirs prepared by the Chummy Chum team.
The foundation expressed its heartfelt gratitude to SM City Sucat for the trust and opportunity to serve as a channel of joy for children most in need.
Before the SM City Sucat team departed, they were warmly welcomed by a member of the Board of Trustees and the Founder’s son, who personally conveyed appreciation and assured that every single bunny would reach its rightful little owner.
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